Et cetera
Concepts, prototypes, design discoveries, landing pages, pitch decks and everything in-betweenDesign discoveries & explorations
Brandwatch • 2022 – present
I’ve led multiple design discoveries as staff product designer within different areas of the platform. These discoveries are based off existing use-case research; and while the outputs below seem very opinionated, the goal is actually not to provide solutions, but to point to specific problem or opportunity areas and give teams ideas to assess independently.
Unified Settings sought to bring clarity to the areas of platform administration, user accounts & settings as well as product-level configuration
BCR NXT aimed to surface both short-term and more strategic experience improvements to Brandwatch’s flagship product
BCR Smart Insights sought to clarify existing reporting and alert capabilities and explore the potential for AI
The outcome of these discoveries was comprehensive documentation on findings and recommendations, plus lo-fi prototypes for key ideas. Some glimpses …
Consumer Research was such a behemoth packing so much power under an unassuming interface that made it unwieldy for users. I proposed ideas to reduce complexity via dashboard modes.
Focused improvements to the daterange selector
Some proposals to ease onboarding which was another area we saw huge dropoffs. I call this emailer the “last train home”. Also, ideas to demonstrate value to users without requiring too much prior input.
And finally, my proposal for Admin Center — a standalone product to help org owners manage their entire suite — is currently under early stages of development.
Discover
Unmetric • 2018 – 2019
I led design on Discover, Unmetric’s content ideation tool for social media managers. My primary contribution was the Explore screen that allowed analysts to check trending content from the world’s top 100,000 brands across domains and geographies. Discover was sunset a few years after the acquisition by Brandwatch.
UI library & documentation
Unmetric • 2019
I contributed to, documented and maintained Unmetric’s UI component library; and helped garner support for our would-be design system with pitch decks and other supporting communication material.
Design for community and social causes
I am passionate about creative storytelling. I’ve given keynotes at local design events on typography, product design as a career and other topics.
Being a 3x girl dad living in India, I am also particularly concerned with social causes involving the girl child.
